THE 60 SECOND IR1 EXPERIENCE VIDEO
Description: Who are you? What do you do? How do you do it? These are critical questions that your mobile website needs to answer quickly and effectively. IR1 60 Second Experience videos do just that, allowing you to deliver your best pitch every time, using a powerful combination of employee/customer interviews and on-site footage.
Perfect for: Everyone!
Step 1: Choose a Video Style
In order to make the perfect video for your website, the first thing we need to do is to establish a primary goal. Don’t worry if you find yourself saying,’I want all of those things!’ – almost every video we produce contains elements of all three, but it’s important for each video to have a central focus and purpose.
Outstanding corporate videos (and our IR1 Experience Videos) tend to fall into three basic categories:
Show Style – These videos are centered around informing viewers about your product or service. If your business is new to online video, a ‘show’-style video is a great place to start.
Designed to inform, educate, display
Perfect for retail, restaurants, venues, performers
Tell Style – Think of the ‘tell’ videos as a sort of elevator pitch. They’re designed to persuade, differentiate, develop familiarity
Perfect for service companies, online businesses,
Testimonial Style – One of the fastest and most effective means of building trust with prospective and existing customers is through testimonials.
Step 2: Preparation
Prior to coming onsite, we provide you with a questionnaire that provides us with basic information about your business, culture, and mobile/online/social media video goals. On the day of the shoot, we’ll conduct a very relaxed, informal interview with each of your subjects. The interview is structured so that we get exactly the video needed to tell your story in the most natural, engaging way.
Scout for shooting locations – When we arrive, we’ll take a quick tour of your facilities to find a few visually appealing locations for you to choose from. If you know ahead of time that you don’t like your visual surroundings, work with our Sales staff to find a visually interesting public location that reflects your business image and video content.
Dress for your surroundings – You may be tempted to get dressed up or alter your appearance to ‘put your best foot forward.’ Avoid that urge! Dress the way you would normally. Videos are most persuasive when they’re believable, and we try our best to provide an accurate (flattering) depiction of you in your element. If you know specifically where we’ll be shooting your video ahead of time, choose colors that contrast with those surroundings.
Think about your ‘elevator pitch’ – A lot of small business owners just ‘do what they do,’ and never need a concise description of their product/service. If this sounds like you, take a few minutes/hours/days until you’re comfortable answering the following questions in a quick sentence or two:
Who are you?
What do you do?
How do you differ from the competition?
Why are you better than the competition?
Step 3: The Shoot
On the day of your shoot, a two-person crew will arrive with a small, discrete set of equipment. Within just a few minutes, we’re set up and ready to begin shooting your location or personnel. Typically, we’re on site for less than 3 hours, and interviews can often be completed in under one hour per subject. We leverage cutting edge equipment so that we don’t need extensive lighting setups. Unlike many competitors, you can continue to run your business while we work!
Step 4: Video Delivery and Promotion
So you’ve got your IR1 Video. Terrific, but there’s still work to be done. We take care of placing your video on your websites and social media pages , a number of streaming services, and providing you with several versions/sizes of your video, but you can take steps to maximize your video’s effectiveness: