Mobile Text Campaign
Even with all of the possible applications for smartphones, SMS (or text messaging) still reigns as the most popular mobile activity: its the most universal in terms of functionality and is available on almost every mobile phone, from lower-end feature phones to the priciest smartphones. In all, over 530 million text messages are sent daily, and studies show that 65% of mobile subscribers send text messages, which is double the 30% of users who browse the internet and download apps. Whats more, over 90% of texts from SMS messaging campaigns are read by recipients, and generate an average response rate of almost 30%.
Find out how such a dominant medium can work for you. We design, build and manage effective SMS campaigns that help you reach a wide range of mobile users.
Mobile Web Sites
A mobile web site that will display correctly on a mobile device is inevitably becoming a fundamental part of any marketing strategy. In order to achieve a website that will render on these smaller screen mobile devices a new set of code and standards has been developed, one that is totally different from the code your desktop website was built on. What this means is a greater understanding of mobile technology, to ensure you have a site that works properly and effectively.
New standards means new challenges, but it also means new opportunities. With the roll out of HTML5 you can now build a light weight version of your current website and display the most relevant pages to your mobile visitors. Have us take control, and help you design a mobile website that ideally allows your pages to load much quicker and also be indexed in the new mobile search engines. We can also help you upload, change and tweak your message and site as you reach out to customers.
Together, we can build and deploy a site that connects with your customers in ways that were once never thought possible.
With over one billion downloads already from the Apple App Store, it isn’t a question of if you should have an app it’s when.
Mobile Applications or Apps are programs and software that customers download on their mobile phone, providing them with the opportunity to interact better, faster and on a more personal level. What it means for you is the chance to more profoundly connect and interact with new and existing customers. It also allows you to adapt and identify the relevant messages, those that people need and want to hear.
Apps have become an enduring form of mobile media, thanks in large part to the ease of buying apps from Apple’s App Store and the increased usage of apps on Blackberry and Google Android handsets. The growing popularity of apps creates new challenges for marketers, however, as consumers attention is split between apps and the mobile web.
By working with you to create an effective and interactive app, we ensure that you identify the message and product you want to convey. We also help you determine your priorities and allocate your resources properly between your mobile website and your app.
The mobile medium has the potential to bring to life the power of digital advertising and unleash a renaissance of creativity and innovation. It also offers incredible advertising opportunities by helping businesses find their ideal audience. Like online marketing, you can reach users based on location, demographic information, content and publisher (app or WAP), and you can also target particular devices and carriers.
By applying this information, we help you develop mobile advertising programs that bring in the customers you want and increase your market presence.
Mobile Commerce and Shopping
Mobile commerce is an exploding industry, with more and more consumers making purchases directly from mobile devices. Consumers are increasingly interested in using their mobile handsets to shop, as they research products and services before completing transactions in stores or online. And now, with one simple app, customers can view and buy your products or services right from their mobile device. This provides retailers and marketers with a new way to connect with their customers.
Don’t get left behind and be a part of this new revolution! Don’t lose customers; retain them while getting new ones by offering them as many opportunities to connect with you as you can. At IR1 we can help you be at the forefront of that movement, by helping you develop mobile commerce alternatives for our customers. We can put you ahead of your competitors by helping you put your customers first.
As mobile devices have become more sophisticated and easier to use, mobile search has become the starting point for consumers on the go. Its also often a good entry point for marketers just getting started with mobile campaigns. What this means is that it is that to get noticed it is increasingly important for marketers to develop a fully developed mobile presence.
We help you get noticed by taking advantage of an online search program, and by outlining the best ways to use mobile paid search and search engine optimization.