IR1 Mobile Marketing
As mobile devices have become more sophisticated and easier to use, mobile search has become the starting point for consumers on the go. Its also often a good entry point for marketers just getting started with mobile campaigns. What this means is that it is that to get noticed it is increasingly important for marketers to develop a fully developed mobile presence.
We help you get noticed by taking advantage of an online search program, and by outlining the best ways to use mobile paid search and search engine optimization.
The mobile medium has the potential to bring to life the power of digital advertising and unleash a renaissance of creativity and innovation. It also offers incredible advertising opportunities by helping businesses find their ideal audience. Like online marketing, you can reach users based on location, demographic information, content and publisher (app or WAP), and you can also target particular devices and carriers.
IR1 Social Marketing
Social Marketing: its more than just Facebook!
User-generated news, buzz, branding, traffic, links, mindshare, blogging, tweeting, forum-posting or optimizing video is all social media marketing. But it takes more than just doing social media its about creating an overall strategy that heavily incorporates social media.
In todays digital age, your customers have the ability to instantly find out nearly everything about your brand and your competitors. Whats more, the conversation about your brand is constantly evolving, as customers stay in touch with what their closest confidants and trusted peers think about a particular product or service. This certainly presents brands with new challenges, yet it also presents a tremendous opportunity to forge much deeper relationships with consumers.
Its no secret that brands and marketing strategies that embrace their customers in social spaces are thriving. Social marketing eliminates the middleman, providing brands with the unique opportunity to have a direct relationship with their customers. It allows you to learn from your customers by listening and interacting, which helps you earn stronger brand equity and inspire loyalty.
IR1 Online Marketing
Theres a lot riding on your website and online presence. Statistics today show that many sales transactions begin online no matter where they are completed. Your company’s website, therefore, is the catalyst for your entire marketing presence. As a result, its imperative that your website is written and designed well for both its human readers, and for the search engines that enable them to find it in the first place.
There are many elements that go into the development of a functional, modern website. The most important are often behind the scenes. In fact, some of the things that look great (like cool flash pieces) are virtually invisible to search engines, and thus to potential customers. To be found, a modern website has to be carefully constructed around a detailed understanding of the myriad of elements that the search engines deem is important. Whats more, it must balance cool design features with an understanding of customer marketing that helps shape the human element of the web experience.