MESSAGE FROM THE DIRECTORS OF IR1 “IN A WORLD GONE MOBILE” tm?
Join us for a 1/2 day or 1 day training and strategy session.<
Can your business afford not to take mobile seriously? Mobile web usage is growing at a phenomenal rate. It’s not just limited to booking movie tickets; businesses are now fully trading and engaging with consumers on the move, all from that little gadget which used to only make phone calls.
45 % of the Canadians with a mobile now has a smart phone
23% of all time spent on the web is accessed via mobile devices
20% of all searches to be on mobile, this year
These are massive statistics and they are only just about to grow! It changes the way we access the web, and thats having a huge impact to how business communicates with consumers. Can you ignore the fact that your digital communications may not be geared up to this new and growing user experience? Lets demystify the mobile web
Mobile marketing has become such a broad and sophisticated channel that many pioneering brands are now reaping the benefits from social media, mobile and location-based marketing and much more. While the explosion in usage of smart phones is making mobile a richer media landscape, it presents challenges for marketers wishing to effectively reach their target audience through the mobile channel.
This is as much to do with damage limitation, then it is about winning new business – as a prospect or customer having a bad experience on your site, when using their mobile, will damage your business reputation. It is therefore critical that marketers and business managers become familiar with how it is best used to communicate with their customers and prospects.
Our team can set up 1/2 day and full 1 day sessions, one on one.
Who should attend?
This session is suitable for those professionals and owners involved in planning and managing marketing campaigns, either in-house or agency side. The content of this seminar will be most prevalent and beneficial to small business owners head of marketing, marketing managers, sr marketing executives, eMarketing professionals, account managers, VP of marketing and creative designers.
We will delve in, analyze and disseminate, bringing clarity to a world gone mobile.
1. Why mobile is important and should be taken seriously?
2. Planning your mobile marketing strategy. How much should you spend (currently 1% of digital budget) and analytics
3. Mobile friendly sites and data capture
4. SMS and email – reaching people on the move
5. Case studies
6. Actual implementation strategies
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