At IR1, we believe that rich, high-quality content, in multiple forms and formats and distributed intelligently thru the right media channels, has emerged as the backbone of interactive marketing strategies.
Content marketing has been referred to as “storytelling with a purpose.” Content is marketing. It’s a richer, more nuanced way of being able to communicate what a company is about, what it does, what its responsibilities are, what products and services it provides, what distinguishes it from other entities who are in the same business; what value it creates.
At the IR1 Content Centre, we bring together the best writers, photographers, artists and videographers to the project. We focus on developing content-rich, two-way communication between brands and their customers that is interactive and relevant. And we make sure that this content is delivered consistently using the “tools” available from IR Communications and IR1 Mobile. To us this consistent content means the end of marketers’ “campaign” mindset and the demise of interruptive messaging.