Mobile is finally experiencing its tipping point as one of the critical components of the digital marketing landscape, much like online marketing experienced in the early 2000s and social marketing during the past few years. Nielsen reports that within a year, smart phone adoption will exceed the adoption of simpler, feature phones. We’re coming to a point where the majority of phones – and consumers – will have Internet connectivity wherever they go.
The near ubiquity of mobile has made it necessary for any brand that regularly interacts with consumers to consider a mobile marketing strategy. While mobile marketing involves new technology, it doesn’t have to be a mystery. We have taken the time to investigate the landscape, examine consumer interactions with their devices and monitor competitive moves, which will reduce the unknowns and provide a solid base on which to launch, test and optimize an effective mobile program for the company’s brand.
Given how seamlessly consumers use their mobile devices to navigate between digital and traditional experiences, marketers need to tell a cohesive story. Posters or table tents can build SMS lists, in-‐store messaging and Sunday circulars can promote mobile shopping apps, and QR codes on posters can drive video views of a trailer. This requires coordination across marketers’ organizations, which was not always the case with online marketing, and wasn’t always necessary in the same way it is for mobile.
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MOBILE MARKETING AND YOUR BUSINESS
According to the Mobile Marketing Association, mobile marketing is defined as:
“ a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”
EXPAND YOUR COMPANY’S MARKETING STRATEGY. IT’S FAST. IT’S MEASURABLE AND IT WORKS.
There are some incredible benefits to utilizing mobile marketing for your business and marketing needs:
Its Measurable, and provides quantifiable marketing results through the tracking of downloads, page visits and customer opt-ins
Its Impressive. Many customers have never experienced mobile marketing firsthand, which allows even the smallest brand to make its mark as a pioneer
Its Affordable. No matter what the size of your marketing budget, mobile marketing will help to stretch your dollar further by maximizing the number of impressions your brand makes
Its Appealing. Mobile Marketing appeals to a highly desirable audience of the 18 to 34 year-old demographic.
Few consumer electronic items have become a closer part of our daily lives than the mobile phone, and because mobile phones are such a personal part of our world, mobile marketing has the potential to create a uniquely powerful impact.
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