The shifts in consumer media consumption habits are reshaping the ways marketers can—and must—build relationships with consumers.

Moreover, the expansion of mobile into every aspect of our lives has caused fundamental changes in how people interact with brands, what they expect of brands, and the role of mobile marketing in their lives.

Each month we look at one of the Top 100 Global Brands in the world and examine and report how they use mobile to interact with their customers and build their brand.

McDonalds

The fast food giant is constantly looking at new and emerging trends and incorporating them into its day-to-day initiatives. McDonald’s is paving the way in the mobile space and by incorporating different mediums, the company is showing its competitors how it is done.

[ READ THIS ] [WATCH HERE]

Macys

Macy’s boasts a 360-degree mobile marketing strategy that encompasses many of mobile’s sub-channels such as commerce, advertising, database/CRM, applications and mobile Web.

[ READ THIS ] [WATCH HERE]

Kia

The auto industry has always made a natural fit with mobile because the channel ties online and real-world together, and a key part of auto sales is getting consumers to dealerships to test drive the cars. Kia is doing it the best to the 18 to 34 age demo.

[ READ THIS ] [WATCH HERE]

Video Blog

We found this great video explaining the need for Apps, wait list and to really connect with your customers.

[ WATCH THIS ]

Diamond Backs

Did you know the Phoenix Diamond Backs MLB team have a complete mobile strategy from in-house, Free web portal wifi to watch the game on your mobile or tablet; to Apps that can order your drinks, find your seat via GPS and so much more – Its very cool. And you can have it too, through your own IR1 Mobile Experience.

[READ THIS]  [WATCH THIS]

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Questions about the mobile consumer?

Our Mobile Planet has answers.

Learn about smartphone adoption and usage across 40 countries. Create custom charts to deepen your understanding of the mobile consumer and get the data you need to guide your mobile strategy.

 Click here and go explore the possibilites of a mobile planet by Google.

 

Google – Has create a full interactive open platform called think with google

OMP_Infographic    This is a PDF of the Research done on Mobile consumers by Google.