Deal-a-day websites blast email offers for deep discounts, sometimes good for only a few hours. And they’re becoming so popular that many marketers believe they need to use them.
In just three years, the business model has changed local advertising, delivering faster results than other marketing methods. Storeowners get immediate revenue and can see exactly how many customers an offer brings in.
Some merchants don’t do the math before they run an offer and wind up getting burned. Businesses hope shoppers will spend more than the coupon’s face amount. Other companies are prepared to take a loss, seeing it as a marketing cost.
We collaborate with you to structure a deal that delivers on performance goals, expectations and service limitations.
We work with you to calculate the optimal number of Groupon, Living Social or other daily deal customers relative to regular traffic; calculators are customized to address specific dynamics of key industries (eg, restaurant table turn rate, therapists on staff, etc.)
With videos testimonials and checklists, we prepare you and your staff for the steady influx that you will see throughout your redemption period, but especially in the first 30 days and last 30 days.
We assist in writing in the unique Groupon or other voice that enhances interest in and response to your brand.
We provide online tools to make it easy to redeem and track daily deal coupons, as well as iPhone and Android redemption applications.
Our mobile advertising harnesses the power of GoogleTM search engine with targeted online advertising on smartphones to deliver quality calls, site visits or visits to your business.
Our mobile sadvertising experts create a specific mobile advertising campaign showcase your business on Google™ search results to mobile phone users searching for your type of business.
Mobile phone users look for your business with a Google™ search and view your advertisement then can 1) touch a click to call feature to deliver calls right to your business phone or 2) touch a click to go to your mobile site
Your business receives targeted calls or site visits from prospective customers who are looking then and now.
You get email alerts for all of your received/missed calls, and you can review your activity that shows calls received and missed as well as access to call recordings.
Your advertising plan is flexible to meet your business sales goals. There is no long-term commitment.
The mobile medium has the potential to bring to life the power of digital advertising and unleash a renaissance of creativity and innovation. It also offers incredible advertising opportunities by helping businesses find their ideal audience. Like online marketing, you can reach users based on location, demographic information, content and publisher (app or WAP), and you can also target particular devices and carriers.
By applying this information, we help you develop mobile advertising programs that bring in the customers you want and increase your market presence.
Mobile Commerce and Shopping
Mobile commerce is an exploding industry, with more and more consumers making purchases directly from mobile devices. Consumers are increasingly interested in using their mobile handsets to shop, as they research products and services before completing transactions in stores or online. And now, with one simple app, customers can view and buy your products or services right from their mobile device. This provides retailers and marketers with a new way to connect with their customers.
Don’t get left behind and be a part of this new revolution! Don’t lose customers; retain them while getting new ones by offering them as many opportunities to connect with you as you can. At IR1 we can help you be at the forefront of that movement, by helping you develop mobile commerce alternatives for our customers. We can put you ahead of your competitors by helping you put your customers first.